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Approach

The Kelly Digital approach

How the audit, scoping, and build phases connect — and where each one fits. The audit is the right first step when the problem is clearer than the solution. The build process picks up once the scope is real.

01 · The audit

A focused review before you commit to the wrong build.

The Digital Operations Audit is the entry path when a real problem is visible but the right first fix needs judgment. Public pricing, clear boundary, practical output. Refunded if I can't find a useful path forward.

Standard

$1,500

Digital Operations Audit

  • 5 to 7 business day turnaround
  • Plain-English findings
  • Priority fixes identified
  • Recommended first build
  • Refunded if there is no useful path forward
Ask about the audit - $1,500

Refunded if I can't find a useful path forward.

Stripe Payment Link and online scheduling are prepared but stay gated until the real URLs are wired in. Email is the active path for now.

Good fit

Use the audit when the pain is clearer than the project.

A website or contact path is not turning interest into clear action.

A workflow depends on inbox searching, spreadsheet drift, or repeated manual checking.

A report, form, or handoff is important but hard for the team to trust.

You need a useful first step before deciding whether to fund a larger build.

How the audit works

Three steps from friction to recommendation.

01

Share the friction

Send the website, workflow, report, intake path, or internal process that is creating the most confusion or manual work.

02

Review the operating reality

I look at the public surface, the current process, the handoffs, and the places where people lose time or trust.

03

Get a practical recommendation

You receive plain-English findings, priority fixes, and the smallest useful build or cleanup path I would recommend next.

02 · The build process

Already know what you want built? Skip the audit.

When the project is already visible, the work starts with scope, not a diagnosis. It moves through four phases — scope, build, handoff, and 30 days of support — and you work directly with the person building it. See how a build works and start a project →

03 · Common questions

Questions that come up before the first call.

A few quick answers about scope, fit, and how the audit and the build phases connect. The full list lives on the FAQ page.

Do I need to know exactly what I want before reaching out?

No. Some people arrive with a clear project — a site, a tool, or a workflow they already know they need. Others only know that the current process is too manual, outdated, or hard to explain. Either starting point works: if the shape of the build is already clear, I send a written scope, a fixed price, and a timeline; if the right fix is not obvious, the $1,500 Digital Operations Audit is the paid first step.

What does the Digital Operations Audit cost?

The Digital Operations Audit is $1,500, with a 5 to 7 business day turnaround. It is refunded if I cannot identify a useful path forward.

How much do the build projects cost?

Every project is scoped to the problem, not to a preset package. Most builds land in one of three planning ranges: Small ($2k-$5k) for a focused page, form, content calendar, dashboard, or automation; Mid ($5k-$15k) for a full site refresh, marketing system, follow-up process, or focused team portal; Larger ($15k+) for a multi-surface system. The services page lists the deliverables and timeline for each service area, and the planning range comes into view once the actual scope is defined.

Ready to start?

Start with the part that's clearest.

If the project is already visible, describe what you want built and a scope follows. If the problem is real but the right first fix is still unclear, start with the audit.